Simon Sinek: How great leaders inspire action – Ted Talks

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers … (Filmed at TEDxPugetSound.)

This talk was presented to a local audience at TEDxPuget Sound , an independent event. TED editors featured it among their selections on the home page.

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Leadership expert
Simon Sinek explores how leaders can inspire cooperation, trust and change. He’s the author of the classic “Start With Why”; his latest book is “Leaders Eat Last.” Full bio

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